It's the way of things. MMORPG's are by nature disposable. You play one, get to the 'end' or however much you can stomach and then "quit", maybe keeping the account information so you can check-in a few months later.
Obviously, the majority of people playing now will not be the same players as in the beginning but people who started relatively recently. Those who've stuck around are obviously the exception. It's also equally obvious that these people derive some sort of satisfaction or utility from doing so, so I think it useless to ask why these people are still playing.
They might be getting even more characters to cap, trying to farm their way to the integer-limit, enjoy 'pwning n00bs' in the FBZ, whatever reason, it doesn't matter.
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