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<?xml version="1.0"?>
<api>
  <query>
    <search>
      <p ns="0" title="Cleric Guide" />
      <p ns="0" title="General Tips" />
      <p ns="0" title="Fighter Guide" />
      <p ns="0" title="Sparky&#039;s General Tips" />
      <p ns="0" title="Archer Guide" />
      <p ns="0" title="Mage Guide" />
      <p ns="0" title="Scroll Production Guide" />
      <p ns="0" title="Glossary" />
      <p ns="0" title="Status effects" />
      <p ns="0" title="Fear" />
    </search>
  </query>
</api>