Have you seen this man?

[Ralath]

4. Guerrilla Marketing Program and inoculated in the media system memetic virus can replicate itself in the minds of consumers
5. Guerrilla Marketing is a process of dissipation of the trust that still puts the consumer in the economy as a whole for the benefit of the success of a single company:

wtf.

I'm going to chalk that one up as lost in translation.

[Hessah]

So they're trying to prove that they can market something cheaply, and get lotsa attentions, regardless of whether what they're advertising made sense?

Sounds to me like they're advertising for themselves... AND IT'S WORKING! Look at us! xD