Well... its not so much they want you addicted. But they want you drawn in and driven to keep playing so they can keep making money.
I think people who start to consider it just as worthy as real-life accomplishments are those who do lack great responsibilities and goals in real-life, such as kids, teens, and 20somethings, and thus are the ones most prone to the "addiction". I wouldn't even call it an addiction..
In my WoW guild, we got a lot of different players. I noticed the most mellow members are the ones that have families, wives, kids, etc. While the ones who get all riled up and actually take the game seriously are the teens and college student aged members.
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