It's something you get when you first start. I guess it's to help new players along and keep them in-game... as well as giving you a taste of the Cash Shop items. Because of stats it gives people will want to buy from the Cash Shop thus increasing their income.
Most MMOs in Japan release cash cards so players who don't have credit cards can still buy it, type in the code and get the cash amount. Others have specials maps for Internet Cafe users... with increase exp and maps (Maple Story in Japan).
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