The thread probably doesn't need to be stickied to get people's attention. Enough people respond to it with a "I'll be there" and will be at the top of the general threads list... and there's also the option of bumping (all those double [triple, quadruple] posts irk me when I go to official forums).
And I don't know about others but I usually skip stickied threads unless I'm looking for some technical assistance and/or in-game help...
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