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What makes this game so popular to kids?
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I'd say the cartoon-like graphics, the appeal of the cash shop, and the attraction a FREE game brings, but that's too obvious.
In my opinion, it's word of the GM events being spread around like wildfire in primary schools.
"omg u gotta play dis game"
"y???"
"i make 200 silvees coz the GM sumon chest all da tim"
"omgzzz dat's so cool, im gunna quit GB/MS for diss"
For every one kid that's interested in the game, another three will be convinced to play with him. It's the sad truth of any MMO. Place one idiot in a game and you get another 20 or so following him.