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Microsoft Appoints Al-Futtaim Electronics as New Distributor of Xbox 360
20 September 2010
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today announced the appointment of Al-Futtaim ElectronicsAl-Futtaim ElectronicsAl Futtaim Electronics Company
AFE
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as the additional new distributor of Xbox 360 hardware across the Gulf region excluding Saudi Arabia. Under the agreement, Al-Futtaim ElectronicsAl-Futtaim ElectronicsAl Futtaim Electronics Company
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will make the Xbox 360 gaming devices and accessories available to consumers across the GCC through an increased range of retail stores in the region. The appointment of the region's leading electronics distributor, retailer and customer care provider is also in line with the MicrosoftMicrosoft's growth and expansion of its retail reach across the region.

As regional sales of Xbox 360 continue to soar, the Al-Futtaim group company plans to capitalise on the growing console video gaming industry in the Middle East by delivering a range of exciting products to avid gamers. Coupled with the much anticipated arrival of 'Kinect' and a line-up of new games, Al-Futtaim ElectronicsAl-Futtaim ElectronicsAl Futtaim Electronics Company
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and MicrosoftMicrosoft hope to create a new category of gaming and entertainment experiences that are more inclusive and relevant to a broader audience.

"The region has seen incredible growth in gaming and Microsoft Xbox 360 has captured a large share of it," said Vishesh Bhatia, Group Director Electronics, Engineering & Technologies, Al-Futtaim. "Through this partnership, we remain committed to offering wider coverage and stronger presence in emerging Gulf countries and working with MicrosoftMicrosoft in bringing its market leading products and accessories range to gaming enthusiasts throughout the region."
"Xbox 360 continues to pull ahead of the competition when it comes to delivering on a complete home entertainment experience," said Armagan Demir, Head of Microsoft Entertainment and Devices Division Gulf. "By working in conjunction with Al-Futtaim ElectronicsAl-Futtaim ElectronicsAl Futtaim Electronics Company
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, we will be in a unique position to deliver the best connected entertainment experience to consumers across the Gulf. This also ensures that our products are readily available and accessible to consumers across the region. We are very pleased to have Al-Futtaim on board and look forward to a long and successful partnership with them."

The partnership will span the GCC region (excluding Saudi Arabia) where gaming products distributed by Al-Futtaim ElectronicsAl-Futtaim ElectronicsAl Futtaim Electronics Company
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will reach stores by October.

-Ends-

what the fuck microsoft. all across the gulf region but not THE MAIN KINGDOM !? YOU CAN MAKE MILLIONS YOU ** D<

omg every place it's gonna be an official prices we will get fucking overpriced !! it will be +150/200 S.R.

geez the kinect will be double priced. x-x

/ends @_@