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Interesting, I'm coming off both the HTC One X (2012) and HTC One (2013), and I'm still having better life on the iPhone than I am on Android. I guess it depends on your use... heavy texting and multimedia here. Used to deplete both of the HTC phones in 6 hours, the iPhone lasts about 7. Maybe it's just a newer battery and lasts longer.
The Xbox One's going for your average consumer (e.g. people likely to go for the Wii U) and that's where someone in marketing has studied their textbooks too much, and hasn't even gone out into the real world to see what people really want.
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