Sure, we don't have to use the cash items... neither do people have to go off to watch movies or out for dinner. But you still expect something when you do.
If you've got the Cash Shop out and you know people are using it then it doesn't matter if the base gameplay is free or not. You have to look at it as a whole and as it is there are people paying real money for the game. You should give em the best service possible. At least that's what I believe in.
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