I would understand that they would have to make money, but I thought that the faces/hairstyle thing was a little overboard. Just 1 free coupon per character on each account couldn't have hurt their finances, could it? Even runescape allowed it! And, well, runescape even bans certain maps from non-payers :x
Gifting Sparkcash would be cool. For some things that I just can't obtain in game, if I could get Sparkcash I would and gift it to some of my friends and my guildies. It would make it a lot more fun at gift times.