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I'm not an expert on this kind of stuff, but i think the adds depends on what you "catagorise" your forums/page to be when you first register for the forums/page. If you chose games, then the game ads will appear (This including those gold-buying sites), if you chose business, then some IT site will appear.
That's my guess anyway. I'm always wondering, how do those sites give out gold and service? Do they actually play by hand and collect the gold and powerlevel by hand?
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