They're making money from "skins". Though I like riot skins better. They're skins are like you buy a bracer, or a hat, or a weapon, or a shoe, etc. While riot skins are the whole thing changed. Granted it's cheaper in dota2, but if you buy a full set it's probably the same as a skin in LoL. I like riot's quality better though. But now that I think about it, you dom people probably wont like it seeing as the games last a lot longer and the laning phase is also longer.
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