There are people who don't care about the GMs or CSRs or whatever the heck you have. Then there are people who think some of the GM's "awesome" will rub off if they hang out with them enough. This is all fine, let people have their opinions.
My opinion on it is that they should concentrate on their work, and for the most part they do that. Getting slightly tired of their announcements apologizing for the inconvenience caused by god knows what this time though.
And the announcements like that recent one with Cretz - save them for the people who care. No need to send global server messages when they probably have a bunch of crowding preschoolers around them anyway.
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