I don't really consider LoL a full game yet. The foundation of it maybe, but nowhere near the complete thing. I also don't think WoW is a comparable example. WoW has been out a few years now and is of course the massively bigger game and just rakes in the money, so of course it can afford to roll out content and expansion packs.
What do we have in LoL? One competetive map with different brush placement/coloring and a "coming soon" draft mode which is supposed to be the true heart of the thing for competitive players.
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