Well, you are aware that you receive rep points for completing quests right?
At level 40 you are able to buy (I think) permanent mounts but you will need xx amount of rep points for that particular city. So, choosing and keeping to the maps for that city will allow you to rack those up. And you'll also need rep points to unlock items at altars so again, staying in the same area is beneficial.
Jale = Machine Mount
Kaslow = "Chocobo"
Illya = Wolf
The towns also have items you can only purchase after having enough rep. I only got a quick peak... but you can buy blue prints and emblems, etc. And the general stores will also have buff items.
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