[Jikanu]

Because an Italian company named Guerriglia Marketing would own and operate a legitimate site about dream psychology instead of being some sort of viral marketing campaign.

From the main page of their website(via Google Translate):

1. Guerrilla Marketing is a set of non-conventional communication techniques that achieves maximum visibility with minimum investment
2. Guerrilla Marketing strategies to develop the market through the staging of pseudo-events designed to integrate company's image
3. Guerrilla Marketing exploits the need for new Media and the permeability of its mechanisms to promote ideas, brands or products
4. Guerrilla Marketing Program and inoculated in the media system memetic virus can replicate itself in the minds of consumers
5. Guerrilla Marketing is a process of dissipation of the trust that still puts the consumer in the economy as a whole for the benefit of the success of a single company:

Hey, didnt say it wasnt likely that it's a hoax. Just saying that the implications would be interesting if it wasnt, and wondering what the hoax would be supporting, assuming that such a theory is true. i could see it perhaps being a movie... but im not sure.

Also, most marketing sites are more well done than that. They must be on a low budget.