I'm not familiar with the sport this guy is from, so he doesn't register as any sort of celebrity. So, like I said, for someone without any context of that incident, this is what I see:
A well-built, well-groomed relatively young guy, probably European due to the shirt and phone number. "I'll ram you from behind (in the red light district)."
Red light districts are traditionally areas of a town where prostitution is avaliable.
Without any sort of context about the race (or the sport in general), it looks like an escort service from a seedy magazine. In context, it's still supposed to look like an escort service, but with the knowledge of the man and the incident, it's just taking the piss out of him a little bit by making him look like a male escort.
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