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That's the difference between donating as an individual and donating as a company/business. When you're in business, you either donate to both sides or don't donate at all so you're not alienating your customer base. That's basically what this letter is saying, either pony up to us as much as you've given them, or we'll broadcast your business names from the rooftops labeling you "anti-family."
It smells a bit of extortion, but like I said earlier, it still puzzles me why they would have donated in the first place to something like this.
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