[Ivramire]

You have got to read the interview link o__o

And we make it a point to have these game masters be in there, actively running events, at least a couple of times a day in each of the rooms. And they have fan-clubs by the thousands.

And it's kind of cute to watch, because you have all these gamer characters surrounding our game master characters, and our game masters are like: "Ah, I love this job!" And they're coming up to them going: "I love you! I wanna marry you!" And they're like, "Oh! I'm like the hero!" And it's very cute -- and that has our systems guys going: "I want to switch jobs. I want to be a game master!"

Lol.

Like closed beta 1 testers will always complain because the way they like to play it has already been changed.

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Right, because they've adapted to it the way that it was.
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SC: Yeah. That, we're used to. If we take away Korean dresses, and they complain? Well, we'll make it into a Premium Item! They can buy it!

Hmm...

It all circles back to dating online.
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SC: Dating! It does, doesn't it? Because I think these games -- when you look at the games that succeeded overseas, there are really three drivers that are common. And I'll euphemize here: One is love -- well, dating -- and one is commerce, and the other is probably competition-slash-challenge.

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SC: But you know, it's funny; our Game Masters have female characters too, and when they go in as female characters, people don't know. And it's funny to watch gamers come up to them and, one of the characters' names is Madison: "Madison, I love you!" And I'm going: "Do they know this is a guy in the back?" But yeah, getting back to the point about MMOGs: Casual games that are MMOs seem to bring out also the chatty side of people. Especially the casual MMOG guys.

And I think I was joking with our Game Masters, and said: "You know what? Instead of being more men-in-tights killing monsters and spawning bosses, how about we have a dance party? Because we can! You know, we have these rich emoticons in Fiesta, so let's use it!"

And it's really interesting, because just like in a real dance contest, you had street crews running through, and people meeting online and practicing. We have an interview with the winners, which are actually three women. I think they're women! But they're asked questions like: How did you meet? "Online." When did you meet? "A week ago. And we practiced every day for an hour, and YAY WE WON!" And you're going: "Wow, see? You don't have to go kill monsters!" So now, we started with something like 80 to 90% male, and dropped a little, but still.

NF: It's about 35 percent female on the site?

SC: Yeah.

35%