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Most people I asked said they'd just skip right through Tier 2 and develop for tier 3 just because of the price of Tier 2 prod scrolls. People set exorbiant prices but it doesn't necessarily mean anyone's buying.
People who try to look at it economically realize that it'll take a while before they'll recoup the cost of the start-up cost capital of the learning scroll so they just don't buy them.
Vendors gradually lower and lower their prices until it reaches that tipping-point and the scroll is snapped up.
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