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Its because America doesn't really have "culture". We're a melting pot, so we can't say we're "American" because thats not really a cuture, America is only a few hundred years old, not old compared to most. We can't say America is "Italian" or "Irish" or "African" because there is no set culture here. But countries like Japan can say they are Japanese, Koreans can say they're Korean, because that is their race an culture. So if they make a game and want to limit it, they can without worrying about people in their country complaining.
America can't do that since we have a bunch of different races and languages, in which they can just complain and get into legal issues if they feel discriminated.
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