[O-mie]

As of right now, there's bo REAL urgency (Unless you enjoy pvp a lot) but a lot people play this game TO grind, the grindwhores I know from other games said they liked to grind because it relieved stress, some felt incomplete unless they were capped, etc.

I wouldn't always say "to be popular" since not all capped people flaunt themselves. When guildwars and stuff actually matter more I"m sure a lot will grind for that purpose. It really just varies depending on the person, but I'm sure some people have done it for their e-peen length.